Integral designing considers the varied perspectives, needs and values of the human species-stakeholders and gatekeepers alike. Integral designing is anticipatory of possible futures and precautionary of their impacts across time spans beyond individual human lives. Integral designing can serve transformative change by means of iterative modeling and prototyping of alternatives in key areas like health, education, and environment.
Somewhere “between sociology and cool-hunting” (Morace 22) experimental research methodologies draw from semiology, anthropology and ethnography, and combine data mining with observational research. Future Concept Lab functions as a hub for demographic, psychographic, geographic and technologic data, as well as a scanner for weak signals, gestural cues, and latent needs disclosed by social science field methods thus transcending yet including big data forecasting formulas. Unlike other marketing, branding and positioning firms, Future Concept Lab is a multi- modal ‘collaboratory’ with the flexibility to think and do in time and space.